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Category: IELTS Reading Passage 3

IELTS READING PRACTICE TEST PASSAGE 3: Company Innovation

IELTS READING PRACTICE TEST PASSAGE 3: Company Innovation

Company Innovation A. In a scruffy office in midtown Manhattan, a team of 30 artificial intelligence programmers is trying to simulate the brains of an eminent sexologist, a well-known dietician, a celebrity fitness trainer and several other experts. Umagic Systems is a young firm, setting up websites that will allow clients to consult the virtual versions of these personalities. Subscribers will feed in details about themselves and their goals; Umagic‘s software will come up with the advice that the star…

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IELTS READING PRACTICE TEST PASSAGE 3: The Exploration of Mars

IELTS READING PRACTICE TEST PASSAGE 3: The Exploration of Mars

The Exploration of Mars A. In 1877, Giovanni Schiaparelli, an Italian astronomer, made drawings and maps of the Martian surface that suggested strange features. The images from telescopes at this time were not as sharp as today‘s. Schiaparelli said he could see a network of lines, or canali. In 1894, an American astronomer, Percival Lowell, made a series of observations of Mars from his own observations of Mars from his own observatory at Flagstaff, Arizona, USA. Lowell was convinced a…

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IELTS READING PRACTICE TEST PASSAGE 3: What are Dreams?

IELTS READING PRACTICE TEST PASSAGE 3: What are Dreams?

What are Dreams? A. Thousands of years ago, dreams were seen as messages from the gods, and in many cultures, they are still considered prophetic. In ancient Greece, sick people slept at the temples of Asclepius, the god of medicine, in order to receive dreams that would heal them. Modern dream science really begins at the end of the 19th century with Sigmund Freud, who theorized that dreams were the expression of unconscious desires often stemming from childhood. He believed…

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IELTS READING PRACTICE TEST PASSAGE 3: TV Addiction 2

IELTS READING PRACTICE TEST PASSAGE 3: TV Addiction 2

TV Addiction 2 A. Excessive cravings do not necessarily involve physical substances. Gambling can become compulsive; sex can become obsessive. One activity, however, stands out for its prominence and ubiquity – the world‘s most popular pastime, television. Most people admit to having a love-hate relationship with it. They complain about the “boob tube” and “couch potatoes,” then they settle into their sofas and grab the remote control. Parents commonly fret about their children‘s viewing (if not their own). Even researchers…

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IELTS READING PRACTICE TEST PASSAGE 3: Mass Production

IELTS READING PRACTICE TEST PASSAGE 3: Mass Production

Mass Production A. Despite its obvious connection, mass production was not a corollary to the modern Industrial Revolution. Various mass production techniques had been practiced in ancient times, from ceramic production in the Orient to manufacturing in ancient Greece. The British were most likely the first modern economy to adapt water-powered, then steam-powered, machinery to industrial production methods, most notably in the textiles industry. Yet it is generally agreed that modern mass production techniques came into widespread use through the…

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IELTS READING PRACTICE TEST PASSAGE 3 : Language Strategy in Multinational Company

IELTS READING PRACTICE TEST PASSAGE 3 : Language Strategy in Multinational Company

Language Strategy in Multinational Company A. The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage and language remains the ultimate barrier to aspirations of international harmonization. Before attempting to consider language management strategies, companies will have to evaluate the magnitude of the language barrier confronting them and in doing so they will need to examine it in…

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IELTS READING PRACTICE TEST PASSAGE 3 : Memory Decoding

IELTS READING PRACTICE TEST PASSAGE 3 : Memory Decoding

Memory Decoding A. Try this memory test: Study each face and compose a vivid image for the person‘s first and last name. Rose Leo, for example, could be a rosebud and a lion. Fill in the blanks on the next page. The Examinations School at Oxford University is an austere building of oak-paneled rooms, large othic windows, and looming portraits of eminent dukes and earls. It is where generations of Oxford students have tested their memory on final exams, and…

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IELTS READING PRACTICE TEST PASSAGE 3: Love stories

IELTS READING PRACTICE TEST PASSAGE 3: Love stories

Love stories   “Love stories” are often associated – at least in the popular imagination – with fairy tales, adolescent day dreams, Disney movies and other frivolous pastimes. For psychologists developing taxonomies  of affection and attachment, however, this is an area of rigorous academic pursuit. Beginning in the early 1970s with the groundbreaking contributions of John Alan Lee, researchers have developed classifications that they believe better characterise our romantic predispositions. This involves examining not a single, universal, emotional expression (“love”),…

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IELTS READING PRACTICE TEST PASSAGE 3: Time Travel

IELTS READING PRACTICE TEST PASSAGE 3: Time Travel

Time Travel   Time travel took a small step away from science fiction and toward science recently when physicists discovered that sub-atomic particles known as neutrinos – progeny of the sun’s radioactive debris – can exceed the speed of light. The unassuming particle – it is electrically neutral, small but with a “non-zero mass” and able to penetrate the human form undetected – is on its way to becoming a rock star of the scientific world. Researchers from the European…

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IELTS READING PRACTICE TEST PASSAGE 3: Television and Sport

IELTS READING PRACTICE TEST PASSAGE 3: Television and Sport

Television and Sport when the medium becomes the stadium   A    The relationship between television and sports is not widely thought of as problematic. For many people, television is a simple medium through which sports can be played, replayed, slowed down, and of course conveniently transmitted live to homes across the planet. What is often overlooked, however, is how television networks have reshaped the very foundations of an industry that they claim only to document. Major television stations immediately…

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