Do you think people take notice of advertisements on the internet?
Despite the fact that there are many adverts on the internet these days, I think actually many people tend to ignore them, or at least that is my experience. People usually go onto the internet to find something specific that they are looking for, which may be a product, or to read about something, so they will ignore what is not relevant to that. But of course there is no doubt that some people take notice of them. Advertising on the internet is a practice most companies partake in now, and they have to pay quite substantial sums to advertise on highly ranked sites. Of course they would not do this if it were not attracting customers for them.
How do you think it will change people’s buying habits in the future?
Buying from the internet is becoming more and more popular. For example, we’ve seen many book shops close down because people can buy online at cheaper prices from sites such as Amazon. It makes life much easier if products can be delivered direct to our door, especially with our busy modern lifestyles. I think this will only increase in the future as more people feel safe to buy online and online shops make it easier to purchase this way. Also, I think our lives are only going to become busier, so more people will choose to shop this way.
Are there any disadvantages to shopping on the internet?
There certainly are some. Firstly, buying clothes can be a problem. When you go into a shop you can check what you are buying fits you and suits you, but it is obviously not possible to do this online. Shopping does not become less hassle if you have to send something back in the post. Another problem is the security. We have to give out our bank details to people we don’t know. There have been several recent reports in the press about sites that have had their security breached and credit card details have been stolen. So far this is fairly uncommon, but it is a risk none the same. Another disadvantage is to society as it could destroy local shops and businesses if people are not going out to shop in their local town
Some people say that working from home will be quite common in the future. Do you agree?
It is foreseeable that more people will work from home in the future. If the internet becomes faster and there are more programs, such as Skype, that allow people to work from home more easily, I’d predict that more people will stay at home. If you think about it, most people don’t need to be physically present to do their jobs and I envisage that face to face meetings will be a thing of the past